FOR CHIROPRACTORS

Get Paid to Provide CE Workshops to Dental Professionals

With Upright, you can earn income by providing Continuing Education training to dental professionals, attract your ideal clients, and seamlessly grow your chiropractic practice—all in one powerful solution.

START EARNING TODAY
FOR CHIROPRACTORS

Get Paid to Provide CE Workshops to Dental Professionals

With Upright, you can earn income by providing Continuing Education training to dental professionals, attract your ideal clients, and seamlessly grow your chiropractic practice—all in one powerful solution.

START EARNING TODAY
WHY UPRIGHT

Tired of Marketing That Just Doesn’t Work Anymore?


We get it. What worked five years ago (or even five months ago) might not be bringing in the results you’re used to.
 We were frustrated too. That's why we came up with a straightforward solution that works. The marketing game has changed—and so should our approach. But here’s the good news: We’re not a marketing firm.

We are two Chiropractors, just like you, who fused old school marketing with new ideas and technology to create an innovative strategy designed to get YOU PAID for meeting, connecting with, and closing your ideal patients!

You mean you can earn money both on the front end and the back end while growing your practice? Sounds pretty good, right? That’s what Upright is all about!

SIGN ME UP
WHY UPRIGHT

Tired of Marketing That Just Doesn’t Work Anymore?


We get it. What worked five years ago (or even five months ago) might not be bringing in the results you’re used to.
 We're frustrated, too. The marketing game has changed—and so should our approach. But here’s the good news: We’re not a marketing firm.

We are two Chiropractors, just like you, who fused old school marketing with new ideas and technology to create an innovative strategy designed to get YOU PAID for meeting, connecting with, and closing your ideal patients!

You mean you can earn money both on the front end and the back end while growing your practice? Sounds pretty good, right? That’s what Upright is all about!

SIGN ME UP
 
YOU MIGHT BE WONDERING...

Why Focus on Dental Professionals?

The Upright program is targeted towards dentistry professionals because they align perfectly with the values of chiropractic care and make ideal new patient prospects. Here's what they offer:

  • Understand and teach preventative health daily
  • Have educated, loyal teams who trust their expertise
  • Ensure high-quality connections and referrals
  • Offer highly qualified new patient prospects with more discretionary income
  • Ideal demographic for growing your practice
  • After 33 years as Chiropractors, dentistry professionals are some of our favorite patients— and we think they’ll be yours too!
YOU MIGHT BE WONDERING...

Why Focus on Dental Professionals?

The Upright program is targeted towards dentistry professionals because they align perfectly with the values of chiropractic care and make ideal new patient prospects. Here's what they offer:

  • Understand and teach preventative health daily
  • Have educated, loyal teams who trust their expertise
  • Ensure high-quality connections and referrals
  • Offer highly qualified new patient prospects with more discretionary income
  • Ideal demographic for growing your practice
  • After 33 years as Chiropractors, dentistry professionals are some of our favorite patients— and we think they’ll be yours too!
WHAT'S INCLUDED

Your Plug & Play Marketing Strategy

Marketing the Workshop

We'll provide all the done-for-you materials, instructional videos, and action plans to help you connect with and set up the Upright workshop with local dentists, orthodontists, and endodontists.

Delivering the Workshop

You’ll receive the PowerPoint (or Canva/Keynote) presentation and training videos to deliver a world-class workshop and close your ideal patients with confidence.

How to 10x Your Results 

Tools, tips, and strategies to get the most out of the Upright Program. Access a checklist from concept to scheduled event, a goal tracker to monitor outreach efforts, and a tracker to measure ROI and new patient acquisitions.

Ongoing Support

You will have access to our support team to help you along the way as well as access to a private Facebook group designed for all Upright docs to share best practices, insights, and strategies.

State Approval for CE Credits

We have initiated the process of securing CE credit approval in all 50 states for the Upright curriculum and are currently in various stages of approval across each state. Check inside the program for the latest updates on approval status and next steps. The best part? You can confidently deliver this workshop in any state, with or without CE approval— the CE credit is just the cherry on top!

Best Value!

$998

One Payment

  • Upright Program for Dental Professionals
  • Plug-and-Play Marketing
  • Templates, Worksheets, Certificates done for you
  • Ongoing Support with Upright Team
PREPAY & SAVE

2 Payments of

$649

$649 Due Now — Remainder in One Month

  • Upright Program for Dental Professionals
  • Plug-and-Play Marketing
  • Templates, Worksheets, Certificates done for you
  • Ongoing Support with Upright Team
BUY NOW
NICE TO MEET YOU

We're Jake & Krysti

With a combined 33 years in high-volume practice, 20+ years of leading multi-doc teams, and 18 years of chiropractic coaching, we’ve learned a thing or two about growing and scaling a practice. We started Upright because we’re passionate about helping chiropractors connect with their ideal patients and build thriving practices.

Like you, we each juggle busy family lives with our entrepreneurial journeys, balancing spouses, kids, and the demands of building something impactful. We don’t shy away from our mistakes—we own them—and that’s how we’ve been able to create a program that blends timeless principles with modern strategies for real growth.

Why we're legit >

NICE TO MEET YOU

We're Jake & Krysti

With a combined 33 years in high-volume practice, 20+ years of leading multi-doc teams, and 18 years of chiropractic coaching, we’ve learned a thing or two about growing and scaling a practice. We started Upright because we’re passionate about helping chiropractors connect with their ideal patients and build thriving practices.

Like you, we each juggle busy family lives with our entrepreneurial journeys, balancing spouses, kids, and the demands of building something impactful. We don’t shy away from our mistakes—we own them—and that’s how we’ve been able to create a program that blends timeless principles with modern strategies for real growth.

Why we're legit >

SEE YOU INSIDE

Say goodbye to wishful thinking— and hello to a tangible growth strategy!

GET UPRIGHT >>
SEE YOU INSIDE

Say goodbye to wishful thinking— and hello to a tangible growth strategy!

GET UPRIGHT >>

Dr. Krysti Wick


Over the past 17 years Dr. Krysti has built a multi-million dollar business empire with a 7-figure cash family practice at its core. As her practice (and other passion projects turned business ventures) grew, so did her desire to help other chiropractors reach their true potential.

Dr. Krysti is known for her incredible coaching and leadership skills, as well as her design acumen which lends itself to helping Docs design the life and practice of their dreams as well as into her local home decor store and real estate ventures.

After 5+ years of running her sought after program, The Illuminated Squad, and hosting life changing events for women in the profession, she decided to team back up with Dr. Jake to continue her pursuit of helping DC's hone their inner strength and build the practice that aligns with their vision.

When she’s not helping DCs shatter glass ceilings and channel emotional breakthroughs, you can find her prioritizing an incredible family life with her husband, Joe, and their children, Keaton and Kyla. You also might find her redecorating something, jamming to old school hip hop, soaking up some lake time, or cheering on her kids on the football or horse show sidelines.

Dr. Jake Grinaker


Before co-founding The Pursuit Chiros, Dr. Jake Grinaker spent 16 years building a world-class 7-figure all cash, multiple location Chiropractic practice in the heart of North Dakota. He also launched Strive Capital, a real estate investment syndicate dedicated to helping chiropractors pass on the sacred trust by investing back into chiropractic.

He will be the first to tell you that his most important roles are follower of Christ, incredibly lucky husband to Brittany, and a proud dad of Merik, Ryker, Finnley and Crosby.

Dr. Jake loves helping clients understand how to follow the call of serial entrepreneurship while remaining present in their lives, how to light the fire within themselves while honoring what’s most important to them, and how to forge a legacy to be proud of.

When he’s not inspiring Docs to break free of their self imposed limitations and reach for the stars, you can find him at the lake with his family, watching his kids pursue their dreams, and trying to suck less at golf.